A summary of project work at Inviqa and design background

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UX Consultant (Senior)

Inviqa (agency), Aug 2022 - Apr 2024

Led day-to-day project work in pairs; Worked independently on retainers; Contributed to RFP approaches and estimates.

Hybrid solution for mobile, Starbucks, global coffee chain

• Identified critical barriers to adoption of tech-led initiative; actionable insights from in-person interviews and testing to improve the overall experience. Created a compelling vision to drive growth and deliver value to customers.

Expert review and gap analysis, First Rail, UK rail group

• Aligned on strategic competitors and key criteria to evaluate high-value journeys. Adopted an agile mindset to deliver interactive ‘mega-matrix’ of 70x insights to roadmap improvements to digital experience across the group.

Mobile-first booking flow, TGI Fridays, restaurant chain

• Conducted remote user interviews, leveraged stakeholder expertise to ideate concepts, verified usability of high-fidelity prototypes to increase booking completion from 30% to 70%. Collaborated to define A/B tests for CRO.

Communicating rail disruption, c2c, UK train operator

• Used mixed methods to map back stage processes, create expert personas and evaluate users’ experience; highlighted challenges and opportunities to improve the quality and flow of actionable information.